Sending bulk InMails on LinkedIn Recruiter is a powerful tool for recruiters looking to connect with a large number of potential candidates efficiently. Whether you're using LinkedIn's built-in features or third-party tools, it's important to understand the nuances and best practices to ensure effective and compliant outreach.
Let's delve into the process, starting with LinkedIn Recruiter's capabilities and then exploring third-party options.
LinkedIn Recruiter's InMail Capabilities
Understanding InMail Credits and Limits:
InMails are typically a paid feature provided with a subscription, using a system of InMail credits.
Credits reset monthly, and credits are returned if the recipient accepts the email or responds.
For example, in Recruiter Lite, with 30 credits per month, you can send more than 30 paid emails if they are well received
Bulk Sending Capabilities:
In LinkedIn Recruiter, the ability to send bulk InMails varies by the subscription tier:
Recruiter Lite: 30 InMail messages per month per seat, without the ability to bulk send.
Recruiter Professional Services and Corporate: 100 and 150 InMail messages per month, respectively, with the ability to bulk send up to 25 messages at once.
InMail pooling across accounts is available, allowing active recruiters to utilize more InMail credits as needed
Limitations:
It's crucial to note that free InMails to profiles with open link status can be sent much more, up to 800 messages.
For paid InMails, sending more than 150 through Recruiter is not possible, considering the returned credits.
Accumulated credits must be used within 120 days; otherwise, they are reset
Using Third-Party Tools for Bulk Messaging
Automated Messaging with Tools like HeroHunt.ai:
Tools such as HeroHunt.ai enable the creation of message sequences for targeting specific lead segments efficiently.
They provide valuable analytics to optimize campaign performance.
This tool allows for the mass messaging of all contacts in a single action.
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