Candidate engagement is a process, not an event. It’s the ongoing relationship between a company and a potential employee from the first point of contact through the entire hiring process.

When done right, candidate engagement leads to better hiring outcomes. Candidates who are engaged are more likely to accept a job offer, start work on time, and be productive employees.

There are many ways to engage candidates. Here are a few best practices:

1. Keep the lines of communication open

Communication is key in any relationship, and the candidate-employer relationship is no different. During the hiring process, it’s important to keep candidates updated on their status.

If a candidate is being considered for a role, let them know. If they’re no longer being considered, let them know that too. No one likes to be left in the dark, and keeping candidates informed shows that you respect their time and effort.

2. Respond quickly to candidates

When a candidate reaches out, respond as quickly as you can. If you take too long to get back to them, they may assume you’re not interested and move on.

3. Be transparent about the process

The hiring process can be confusing, so it’s important to be transparent about what’s happening. Let candidates know what to expect and when to expect it.

4. Make sure your job descriptions are accurate

Nothing is more frustrating for a candidate than applying for a job that doesn’t exist. Make sure your job descriptions are accurate and up-to-date.

5. Personalize the process

A little personalization goes a long way. When you take the time to get to know a candidate, they’ll be more likely to remember you – and your company – when it comes time to make a decision.

6. Seek feedback

After a candidate has been interviewed, ask for their feedback. What did they like? What didn’t they like? What could we do better?

7. Keep in touch

Even if a candidate isn’t hired for a particular role, stay in touch. They may be a great fit for another role down the line.

Candidate engagement is a process, not an event. By following these best practices, you can build strong relationships with candidates and improve your hiring outcomes.