Inbound recruiting is the process of attracting, evaluating, and hiring candidates for a company through the use of online channels. It is a form of active recruiting that relies on creating content that is attractive to potential candidates, and then using online tools to reach out to and engage with those candidates.

Inbound recruiting can be an extremely effective way to find top talent, as it allows companies to tap into a vast pool of potential candidates that they may not have otherwise had access to. Additionally, by using online channels to reach out to candidates, companies can save significant time and money on recruitment costs.

In order to be successful with inbound recruiting, companies need to focus on creating high-quality content that potential candidates will find relevant and engaging. This content can take the form of blog posts, articles, infographics, videos, or even just well-written job descriptions. Once this content is created, it needs to be distributed through various online channels such as social media, job boards, and email.

When done correctly, inbound recruiting can be a powerful tool for attracting top talent. However, it is important to remember that it is only one part of the overall recruiting process. Once candidates are engaged, companies still need to evaluate them and make sure they are a good fit for the organization.