Recruitment marketing is the process of creating and managing a talent pipeline for your company by attracting, engaging, and nurturing prospective candidates. The goal of recruitment marketing is to build a talent pool of qualified candidates that you can draw from when you have open positions.

To do this, you need to create and maintain a strong employer brand that will attract top talent. Your employer brand is how you position your company as an employer of choice. It includes your values, culture, and what it’s like to work for your company.

You also need to have an effective recruitment marketing strategy in place. This should include everything from where you post job ads to how you follow up with candidates.

And finally, you need to use the latest recruitment marketing tools and technologies to help you reach and engage candidates. This could include everything from applicant tracking systems (ATS) to social media recruiting.

When done correctly, recruitment marketing can help you attract higher quality candidates, shorten your time-to-hire, and improve your overall hiring success rate.