Sourcing is the process of identifying and attracting candidates for a role. It is a key part of the recruiting process, as it allows businesses to proactively find and engage with candidates, rather than waiting for them to apply.

Sourcing is part of he recruiting cycle and is more focused on the search, screen and engage phase of recruiting and less on the interview, evaluation and selection phase.

Sourcing is an important part of the recruiting process because it allows businesses to find and engage with high-quality candidates who may not be actively looking for a new job. It also helps to build a talent pipeline for future openings, and can save time and money by reducing the need to post job ads and sift through large numbers of applications.

The most effective sourcing strategies will vary depending on the role, the company, and the industry. However, some general tips for sourcing candidates include:

• Use a variety of sources: Don't rely on just one method of sourcing candidates. Use a mix of online and offline methods, as well as different channels such as job boards, social media, and employee referrals.
• Get creative: Think outside the box when it comes to sourcing candidates. Consider using unconventional methods such as hosting events, attending job fairs, or conducting targeted online searches.
• Target passive candidates: While it's important to engage with active job seekers, don't forget about passive candidates who may be a better fit for the role. Use sourcing strategies that focus on attracting these types of candidates, such as employee referrals and social media outreach.

Sourcing is a vital part of the recruiting process that can help businesses to find and engage with high-quality candidates. By using a variety of sourcing methods and being creative in their approach, businesses can ensure that they are attracting the best talent for their open roles.